Many Nail Techs are using Facebook now as a part of their overall marketing strategy and are doing it quite effectively. There are however still many that are just not quite there yet in regards to using this social media platform correctly and for their best results.
Facebook can be a real asset for your Nail Salon business. You can connect with your clients easily and for free, you can connect with new clients and you can also use it to advertise available booking times,weekly specials or new services.
Your logo is the signature of your brand, and one of your company's most valuable assets. It is the single element that will symbolize your brand more than anything else. A well-designed logo is one that reflects your business and communicates your message. It needs to be simple, unique, memorable, versatile, and able to work without colour.
In order to choose a logo, there are important steps to go through, both by yourself and with a graphic designer. In this post, I outline the logo design process and some important guidelines to keep in mind when choosing a logo that is perfect for you.
For the creation of your logo, you are free to choose either a freelance designer, a design firm, or perhaps an advertising agency. Throughout this post, for the purpose of convenience and readability, I will use the term "designer" to include whichever type of business or individual is applicable to your case.